AMPscript Basics: Getting Started with – Part 1
AMPscript is the Salesforce Marketing Cloud’s proprietary scripting language. You can use it to create highly sophisticated, personalized content through an extensive set of functions. The language follows a simple syntax and semantics, making it quick to learn and easy to code.
In these sessions, we will cover the following:
• AMPscript syntax
• Basic functions and most common use cases
• Testing AMPscript in emails and CloudPages