[EMEA] Getting Started: Journey Builder: Journey Strategy Accelerator Webinar
Approaching your first journey can be intimidating. This webinar empowers marketers with the knowledge to begin with a journey mindset.
– Gain a basic understanding of what is needed to start a customer journey.
– Learn how to develop a journey practice that can be used to create many journeys in the future, and across your customer life cycle.
We will cover Goal Setting, Audience Definition, Data Audit, Content & Channels Brainstorm, and Journey Mapping.