No matter which object is the source of your journey audience – AttributeValue can handle it.

Help from one SFMC Admin to Another
No matter which object is the source of your journey audience – AttributeValue can handle it.
Learn how to create Cases in Salesforce with AMPScript instead of web-to-case.
If you have Marketing Cloud Connect for Sales or Service Cloud, you likely are syncing individual email results back to your CRM after an email
What day of the week are my sends performing the best?